Video SEO – How to Rank #1 in YouTube (Fast!)

This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko
Video Rating: / 5

About the Author: Han Shuyen

10 Comments

ASK4Media

on November 29, 2017 at 10:08 am - Log in to Reply

Thank you so much for this valuable video
Music Mustee

on November 29, 2017 at 10:23 am - Log in to Reply

sir suddenly my video stop showing in search, first it used to be show in #2 place but now not at all visible in whole youtube
Theater Stars

on November 29, 2017 at 11:21 am - Log in to Reply

hello brian can you help me to grow my channel please
Elekrycity

on November 29, 2017 at 11:38 am - Log in to Reply

This advice is very useful thank you very much! I typed in SEO and it still is the 2nd best result and the video is a year old already! 😉
Hd Dubbing Academy

on November 29, 2017 at 12:19 pm - Log in to Reply

There are many application on play store and also some youtubers which claims that they can provide/generate unique title arrangement for video which can increase/boost ranking.. Is this possible or they are fake??
SHAUN CAMPBELL

on November 29, 2017 at 1:08 pm - Log in to Reply

Hi ! The first thing that I am going to is to start saying my outline in the first few seconds of my videos.
Ivychandessu

on November 29, 2017 at 1:55 pm - Log in to Reply

I personaly do every single one of them....but i dont like to talk....but i will watch this video a few moew times to get it right
Mantha Phani Satya Anirudh

on November 29, 2017 at 2:32 pm - Log in to Reply

Thanks, Brian Dean I follow almost all your sessions apart from Neil Patel & Rand Fishkin, Here with respect to this session I was very excited to share you something that whatever you said regards to youtube ranking factors I have applied a few but it worked for me thanks for sharing:)
The world

on November 29, 2017 at 2:37 pm - Log in to Reply

Thanks
Frog - Tech - Tips

on November 29, 2017 at 3:28 pm - Log in to Reply

Hmm I use this but not help my :-) but I will still continue to do